Google EAT and its importance for SEO
Over time Google has made several changes that affect the positioning of web pages, always looking for the quality of the results and trying to satisfy the user. We have seen quite strong changes and it seems that there are more and more, but from time to time it is necessary to look back and remember certain issues that we have forgotten and that can be factors that make a difference. Do you know Google EAT? If it doesn’t ring a bell, don’t worry, I’ll explain everything to you in this article. What is Google EAT? EAT is the acronym for Expertise, Authoritativeness and Trustworthiness (experience, authority and trust). This concept began to sound about 2015, but it was not until 2018 when it took hold after the Medic Update in August of that same year. What is pursued with Google EAT is to create authority through your brand by subjecting the three mentioned points to evaluation: Experience: the experience that the content creator has for that content. Your website must demonstrate th